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    July 22, 2021
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Are Kids Safe from Big Tobacco? of smoking, vaping, second and third-hand smoke, and nicotine, smoking remains the leading cause of preventable disability and death according to the Center for Disease Control (CDC). This is in large part to tobacco companies strategically shifting their products and marketing tactics in order to entice new customers to indulge in their goods. One of these tactics is flavored and mentholated tobacco bables and chidren erCou CHILDREN &FAMILIES ere rod products. The flavors range in everything from "café latte" to "unicorn poop" and many customers have described the flavored products as tasting and smelling like candy. CDC Director Tom Frieden, M.D., M.PH stated, "Flavored tobacco products are enticing a new generation of America's youth into nicotine addiction, condemning many of them to tobacco-related disease and early death". He further noted that "nicotine is not safe for the developing brain, and we must do everything we can to protect kids from a lifetime of tobacco use and nicotine dependence". Some steps have been taken to limit access to flavored products, such as a flavor ban on pre-filled pods, but tobacco companies have found a loophole by having flavored single use disposables that do not contain pods and therefore do not fall under the FDA regulation. The Journal of the American Medical Association found after CANEL a study over the last two years that vaping had increased by 218% amongst middle schoolers and 135% amongst Imagine a world where tobacco companies were marketing high schoolers. Out of these demographics the American directly to children, using enticing flavors like "dubstep" Journal of Health Behavior found that 97% of kids who and "blue razz" to get youth as young as twelve to were vaping, or consuming tobacco products used flavors. become brand loyalists in order to replace their aged and The reality is, flavors are not only enticing for youth, they dying customer populace. Or that Big Tobacco created a also make smoking easier and allow for them to consume social movement to get both Millennials and Gen Z into more nicotine in a shorter amount of time. We can all the "vape scene" in order to achieve societal coolness, work together to protect our youth and community. Are utilizing social media platforms like Snapchat, Instagram, you ready to take action and protect our youth from and TikTok's top influencers to promote their products. nicotine addiction? Send a letter of concern to your local Reality Check: This is exactly the situation we are living mayor. It only takes 3 clicks. Find a letter template here in today. Despite the efforts to educate on the dangers https://www.flavorshookkids.org/#do-something Are Kids Safe from Big Tobacco? of smoking, vaping, second and third-hand smoke, and nicotine, smoking remains the leading cause of preventable disability and death according to the Center for Disease Control (CDC). This is in large part to tobacco companies strategically shifting their products and marketing tactics in order to entice new customers to indulge in their goods. One of these tactics is flavored and mentholated tobacco bables and chidren erCou CHILDREN &FAMILIES ere rod products. The flavors range in everything from "café latte" to "unicorn poop" and many customers have described the flavored products as tasting and smelling like candy. CDC Director Tom Frieden, M.D., M.PH stated, "Flavored tobacco products are enticing a new generation of America's youth into nicotine addiction, condemning many of them to tobacco-related disease and early death". He further noted that "nicotine is not safe for the developing brain, and we must do everything we can to protect kids from a lifetime of tobacco use and nicotine dependence". Some steps have been taken to limit access to flavored products, such as a flavor ban on pre-filled pods, but tobacco companies have found a loophole by having flavored single use disposables that do not contain pods and therefore do not fall under the FDA regulation. The Journal of the American Medical Association found after CANEL a study over the last two years that vaping had increased by 218% amongst middle schoolers and 135% amongst Imagine a world where tobacco companies were marketing high schoolers. Out of these demographics the American directly to children, using enticing flavors like "dubstep" Journal of Health Behavior found that 97% of kids who and "blue razz" to get youth as young as twelve to were vaping, or consuming tobacco products used flavors. become brand loyalists in order to replace their aged and The reality is, flavors are not only enticing for youth, they dying customer populace. Or that Big Tobacco created a also make smoking easier and allow for them to consume social movement to get both Millennials and Gen Z into more nicotine in a shorter amount of time. We can all the "vape scene" in order to achieve societal coolness, work together to protect our youth and community. Are utilizing social media platforms like Snapchat, Instagram, you ready to take action and protect our youth from and TikTok's top influencers to promote their products. nicotine addiction? Send a letter of concern to your local Reality Check: This is exactly the situation we are living mayor. It only takes 3 clicks. Find a letter template here in today. Despite the efforts to educate on the dangers https://www.flavorshookkids.org/#do-something

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